The FRAME x Le Ritz Collaboration

How to combine French Elegance with American sportswear? RITZ Style Lesson. The Parisian palace has joined forces with the FRAME brand to create timeless pieces that are as comfy as they are refined. The Ritz Paris is teaming up with FRAME fashion to create a limited edition capsule collection. Founded in 2012 by Jens Grede and Erik Torstensson , the Californian brand is known for its expertise in denim. Now it is also used for its use of natural materials in its collections such as cotton, leather and cashmere. By collaborating with the Ritz Paris , the brand seals, for the duration of a capsule, its know-how to the heritage of French luxury. The collection consists of 22 pieces: American classics such as the sweatshirt and the cap, which are adorned with a touch of French charm. On their own, they perfectly reflect the excellence and chic for which the Ritz Paris is famous . Among the key pieces: “Concierge” or “Late Checkout” sweatshirts, as well as a “Varsity” jacket. But also accessories are also to be discovered, in particular a blanket, a sports bag and a water bottle. Sophisticated and timeless, the pieces reflect the brand's signature essentials. And they prove to us that comfort is not opposed to style. “We wanted to create a collection capable of providing our customers with the refined experience of the Ritz Paris, but in a different way.” “When I think of Paris, I think of the Ritz Paris. The FRAME collections always have a certain je ne sais quoi of European and we wanted to create a collection capable of bringing our customers the refined experience of the Ritz Paris, but in a different way ”, says Erik Torstensson , co-founder and artistic director of FRAME, in a press release. “C’est la première fois de son histoire que le Ritz Paris collabore avec une marque de mode. Forte de son expérience dans les vêtements de luxe pour tous les jours, FRAME nous a semblé être le choix idéal pour apposer la griffe du Ritz Paris”, affirme de son côté Natalie Bader Messian, membre du conseil d’administration du Ritz Paris, en charge de ce projet. “Camilla Fayed, dont la famille est propriétaire du Ritz Paris, est une adepte de longue date de la marque FRAME. Nous partageons des valeurs communes, il était donc tout naturel que nous envisagions ce partenariat”. Hommage au lieu d'exception Ce n'est pas la première fois que le célèbre palace de la place Vendôme lie son histoire à celle de la mode, Coco Chanel y a notamment vécu pendant plus de 30 ans. Avec son concept store éponyme ouvert en 2016, le Ritz Paris collabore avec maisons de couture et nouvelles marques, pour un shopping d'initiés. Avec des pièces de 70 à 2 000 euros, ce shopping d'initiés permettra de faire plaisir ou de se faire plaisir.

La collection est disponible en édition limitée sur FRAME-store.com ainsi qu’au concept store du Ritz Paris, du 30 septembre au 1er octobre. Source: https://www.vogue.fr/mode/article/ritz-paris-frame-capsule-essentiels-mode