OVERALL AGENCY
PARIS - NEW YORK
boost your brand strategy in right hands
ABOUT US
Welcome to Overall Agency inc.
A dynamic and innovative firm with offices in Paris and New York. We are specialized in licensing and franchising, offering unparalleled expertise and a global network that sets us apart as leaders in the industry.
Our founder brings over 20 years of experience, having established a remarkable track record in the fashion sector. We are proud to work with world-renowned brands, leveraging our extensive knowledge in distribution, branding, and beyond.
While fashion remains a cornerstone of our business, we have successfully expanded into the wellness and sports sectors, managing organizations and events with the same level of excellence. Our 360-degree approach covers every aspect of the industry, from retail and wholesale to sales force management, digital marketing, manufacturing, and private label development.
Our success lies in our ability to maintain a wide efficient network that can provide comprehensive solutions, while our small dedicated team, ensures direct interaction and quick responses. As a vertical agency, we are committed to delivering high-quality services on a large scale, tailored to meet the unique needs of each client.
In the wellness industry, we bring innovative solutions to brands focused on health, fitness, and overall well-being. Our expertise spans product development, market strategy, and event management, ensuring that each project resonates with the target audience and achieves commercial success.
For sports organizations and events, we offer comprehensive management services that include brand partnerships, sponsorship acquisition, and event logistics. Our team’s extensive experience ensures that every event, from local gatherings to international competitions, runs smoothly and exceeds expectations.
Join us as we continue to innovate and lead. Our commitment to excellence and our passion for success drive us to deliver outstanding results for our clients across all industries we serve.
The Founder
Sabrina Benzeriga
What We Do
Full service agency offering a 360-degree approach to building and growing brands success. Adaptive at any kind of distribution networks with a positive mindset. Eveything is possible the only limit is your imagination.
Brand Development - Influence
Be desirable and identifiable by your customers target
Licensing - Cobranding - Private Label
Diversify without distorting your brand's DNA
Distribution
Distribute and establish your brand in the leaders digital & wholesale points of sales.
FASHION & COSMETICS INDUSTRY
ALEXANDRO FRATELLI
Alexandro Fratelli was born from a passion mixed with a beautiful friendship. From a young age, the creator of the brand has been polishing his own clothes from scraps of fabric. When he walks to a fashion show one day wearing one of his designs, a celebrity couple notices him by his outfit and places his first order.
KENDALL + KYLIE
KENDALL + KYLIE is a global lifestyle brand created by beloved icons and fashion authorities, Kendall and Kylie Jenner. Two of the most popular icons and personalities of this generation.
H'ECHBONE PARIS
Created in 2014, H'ECHBONE PARIS is a young brand defining itself as avant garde. Worn by the world's most famous footballers and music stars.
CLERGERIE
The Clergerie brand was established in 1981 and opened its first boutique at 5, rue du Cherche-Midi in Paris shortly after. Still manufactured in its French production site, the Clergerie collections blend a continuous research in design with new manufacturing techniques and high-end, innovative materials.
SPORTS EVENTS
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